Learning through the ears

A March1983 story in Advertising Age Magazine by Al Ries and Jack Trout presented strong evidence that the mind is more influenced by what it hears than by what it sees. “Your mind must translate printed words into their spoken equivalents before it can understand them.”

Writers should speak their stories before they write them down. Why?

Most children learn values through (1) simple instruction, (2) constant repetition, and (3) stories being told to them.

In the pre-literate world – before writing or reading – information was passed from one generation to another by storytelling.

Then, about 2,500 years ago, the writer Aesop (and perhaps other writers) created a storytelling format of 150-250 words. There are about 750 Aesop’s Fables.

Most of Aesop’s stories (1) began with a single character (usually an animal) faced with (2) a conflict — or villain — creating the problem. They ended with (3) the problem solved and/or (4) a lesson learned (“moral” of the story).


Published by

Rix Quinn

Rix Quinn is a former magazine editor and now a syndicated columnist for over 100 weekly newspapers. He holds degrees from Texas Christian University and California State University.

Leave a Reply