Print vs. Sound

A New York Times article (“The Mouth is Mightier Than the Pen”) says this: “New research shows that text-based communications may make individuals sound less intelligent and employable than when the same information is communicated orally. 

The findings imply that old-fashioned phone conversations or in-person visits may be more effective when trying to impress a prospective employer, or, perhaps, close the deal.”

For print media, sound offers a supplementary method of information delivery. In addition to running the feature or ad in the paper, the publisher could also (1) carry an audio link on the publication’s web site and (2) give the advertiser the audio file to e-mail to prospects.

Published by

Rix Quinn

Rix Quinn is a former magazine editor and now a syndicated columnist for over 100 weekly newspapers. He holds degrees from Texas Christian University and California State University.

Leave a Reply