The biggest change I’ve seen in the last seven years – for both magazines and newspapers – is the growth of online editions.
Online editions, I feel, require a slightly different approach. My prediction is that stories will gradually become more condensed to meet the demands of these readers.
Another change: Online media allows links to audio and video. I already record lots of one-minute sound ads for magazine publishers. The publication can offer these messages to clients (a) as a stand-alone radio-style ad message or (b) as a value-added premium.
Either way, the goal is to generate additional response to each story or ad. Reaching not only the eyes — but also the ears — can double the potential for memorability.