Question: Where can you find examples of captivating, brief writing?
The best place to hear powerful writing is on radio. Sure, music, talk, and interview shows abound. But next time you listen, pay special attention to the advertisements.
Here’s the reason. To be effective, a radio message must make strong, instant impressions. It can reach only your sense of hearing. It cannot be reinforced by a vivid photo, an inviting smell, or by touch or taste.
Good radio writing engages you immediately. Even if you don’t write for radio, we encourage you to pretend that you do. The best wordsmiths don’t fear their words being spoken. Accomplished writers in pre-radio times knew the power of sound. Says Abraham Lincoln scholar Charles Strozier, “Lincoln wrote to be read aloud.”