A historian asked a question the other day that turned my world upside down.
“Where,” he asked his audience, “will future generations store their greatest documents if everything is stored electronically?”
I never see paper or books going completely away, because humans still have reasons to write things down, and to read and retain printed materials. So — in today’s multimedia society — the larger question becomes “We generate lots and lots of data, but what’s the most important to retain?”
One logical answer: Make everything you write memorable in some way. Aesop did this by teaching lessons with each story. Dale Carnegie offered wonderful tips in his book on “How to win friends and influence people.” Leonardo deVinci both drew and described his futuristic inventions.
It’s a tall assignment…but think about creating something memorable every time you sit down to write.
Look at Rix’s new booK; How to Sell Ideas With the Minute Message