Persuasive words

It’s reported that a major university conducted a study to find the English language’s 12 most persuasive words. They were:

(1) you, (2) money, (3) save, (4) new, (5) results, (6) easy, (7) health, (8) safety, (9) love, (10) discovery, (11) proven, and (12) guarantee.

I’ve also been told that the strongest word in a headline is the verb. And many claim the more active the verb, the better! Would these action words enhance school paper and theme headings, too? Probably.

 Which heading would make you read more? “John Player wins game with touchdown” or “John Player’s diving catch clinches playoffs.”

Please send me the strongest headline you’ve ever written for a story or essay. My e-mail is

Published by

Rix Quinn

Rix Quinn is a former magazine editor and now a syndicated columnist for over 100 weekly newspapers. He holds degrees from Texas Christian University and California State University.

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