Imagine yourself in an elevator. As you step aboard, you hear some old song. When the door opens again, and you walk out singing it.
Why is this? Maybe because (1) it’s simple, (2) the chorus repeats, and (3) it either surprises you, or tells you a memorable story.
Now, think back to some of humankind’s “greatest hits”…the timeless messages people repeat to one another. Want examples?
Edgar Allan Poe’s enthralling poem “The Raven” ends several stanzas with the line “Quoth the raven, ‘Nevermore.'” Or listen to some radio commercials, and hear how many repeat a phone number or web site.
Repetition can build memorability. But…I’m repeating myself, right?
Got a question for Rix? E-mail him at firstname.lastname@example.org.