Seriously, how many articles have you read about the LAST SENTENCE in any paragraph? What’s so important about that?
Everything! That’s because readers won’t read the following paragraph if they’re not given a compelling reason.
So, think about it this way. To get folks interested in the next paragraph, create curiosity in that last sentence. Here are a couple of last-sentence examples:
“Where was that strange music coming from?”
“When I saw my report card I was absolutely astounded.”
If the last sentence is powerful enough — and creates a question in the reader’s mind — the reader should be excited to find out what happens in the next sentence.
Take a look at Rix’s new book: How to Sell Ideas With the Minute Message
