These fillers have been around print products almost as long as publications have existed. Why?
Some experts speculate that it’s hard for a reader to see any group of words that ends in a question mark without looking at the next sentence. And as you know, advice columns have long been popular in newspapers and magazines.
Of course, you could write an advice feature, or a series of them. If you’re an interior decorator, many people may already be asking you for advice. So creating a regular column in your local media could be a great way to attract even more clients.
Or — for a stand-alone story — you might begin your feature with an intriguing headline. Example: “What is today’s most popular lamp style?”
Take a look at Rix’s new book: How to Sell Ideas With the Minute Message