My Dad, a newspaper and magazine editor, often told the story of standing at a graveside funeral service when a tombstone caught his eye. The stone listed the person’s birth and death dates, then these three words below that: “He grew peaches.”
Dad said it made him realize that many people get recognized for a single skill or accomplishment. When I mention the names Christopher Columbus or George Washington or Charles Lindbergh, what accomplishments immediately come to mind?
Before I write an essay or column, I write a word or phrase that I want that column to emphasize. With that as my goal, I can then determine the writing pathway I want to take to reach it.
Take a look at Rix’s new book: How to Sell Ideas With the Minute Message