Do you know what this is? It’s a way to help sales people focus on what they sell, and why customers should buy that product.
Here’s the concept: You get on an elevator with someone else, and in one minute you need to tell them what you do, and why they should do business with you. What do you say?
A biography can be created this same way. Start with you own biography. You meet a complete stranger, and you want that person to know more about your accomplishments…and what’s important to you.
When I’ve been asked to do that, I tell the listener (1) where I’m from, (2) my specialty, and how I discovered it, (3) how i can help others improve their lives, and then (4) I offer a reason why that other person should work with me.
Try this. It’s good exercise for both the student and the experienced professional.
Take a look at Rix’s new book: How to Sell Ideas With the Minute Message