The old editor asked several members of his staff to prepare holiday editorials for the newspaper. The best one was written by a young lady fresh out of journalism school.
He called her into his office. “You make some great points in your article,” he complimented her. “I do have one suggestion to keep readers engaged.”
“What’s that?” she asked.
“You’ve used the personal pronoun ‘I’ far too often. In their places, substitute third person pronouns, or insert a quote from an another person to reinforce your theme.”