Many of us writers cover specific subjects. We specialize in sports writing, or business analysis, or entertainment features, etc. But how can we enlarge our audience to get more people interested in what we write?
One of my old editor friends suggests we can (1) narrow our focus even more to attract a subject’s true enthusiasts, or (2) broaden our readership by explaining why our specialty should appeal to the public at large.
Example: A sports writer might specialize in tennis only, and become an expert in defining the skills of nationally-ranked players. Or, to broaden appeal, that same person might become an expert in how noted sports personalities use the skills they acquired to achieve success in business areas.