Did you know that our water supply faces a minor crisis every month or so? The reason might surprise you.
If there’s a big sports playoff game – or a popular TV series – viewers wait until commercials to take a bathroom break. Multiple flushes at about the same time strain local sewage systems. A bathroom break lasts approximately two minutes.
During those two minutes several commercials run. Some last 15 seconds, some last 30, some last a minute.
Once, I sat down to randomly record commercial length. Here’s what my semi-scientific survey found:
If you count “commercial programming” as anything that’s NOT the show you tuned in for, the average break is TWO minutes. Some are slightly longer, some shorter, and some – in addition to commercials – carry “tease” promotions of shows to come.
Why two minutes? My guess is, that’s the maximum attention span a viewer is willing to commit before focusing on another subject.