“The elevator pitch”

Do you know what this is? It’s a way to help sales people focus on what they sell, and why customers should buy that product.

Here’s the concept: You get on an elevator with someone else, and in one minute you need to tell them what you do, and why they should do business with you. What do you say?

A biography can be created this same way. Start with you own biography. You meet a complete stranger, and you want that person to know more about your accomplishments…and what’s important to you.

When I’ve been asked to do that, I tell the listener (1) where I’m from, (2) my specialty, and how I discovered it, (3) how i can help others improve their lives, and then (4) I offer a reason why that other person should work with me.

Try this. It’s good exercise for both the student and the experienced professional.

Take a look at Rix’s new book: How to Sell Ideas With the Minute Message

One-minute idea presentation

If a person lives to be 90, that person has lived about 47,304,000 minutes. What can somebody accomplish in a single minute?

A fast sprinter can run a quarter-mile. An announcer can deliver a 60-second radio commercial, which is plenty of time to describe a product. A comedian can tell a reasonably-complicated joke…and we hope it’s a funny one.

I’ve written stories for about 40 years. If each story is 200-300 words long, it would take an average reader about one minute to reach each.

Whenever I write, I attempt to present one complete thought in 200 words or less. I feel that writing longer to stress a single point might (1) bore the reader or (2) waste his/her time.

That doesn’t mean that all my stories last only one minute, because I might want to make several points. But to make only one point…I try to do that in 60 seconds.

Look at Rix’s new book: How to Sell Ideas With the Minute Message