Offer positive thoughts

This series of questions can all be answered with the same two words. Here come the questions:

What helps us remember great childhood stories? Why do we recall radio and television advertising? What do most of Aesop’s fables teach us? Why do we buy a certain brand of shampoo, or soap, or shirt, or shoes?

The answer? Each offer positive solutions. At the end of the story or advertisement, we’re given a solution that makes us happy, or solves a problem, or enhances our lives in some way.

If you must propose a problem in a story you write, can you tell the reader how to solve that problem, or where to search for an answer…or at least leave the reader with a happy thought or teach them something?

Goldilocks encountered several problems in the three bears’ house. But on the plus side, she learned not to enter homes where she wasn’t invited.

Take a look at Rix’s new book: How to Sell Ideas With the Minute Message